Without strategy you are putting energy and effort into actions which could be taking you in the wrong directio
Think - Plan - Strategy - Action - Measure - Adjust

Quotes on strategy

“Strategy is about shaping the future.” 
― Max McKeownThe Strategy Book
Men make history and not the other way around. In periods where there is no leadership, society stands still. Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better. —Harry S. Truman
“All failure is failure to adapt, all success is successful adaptation.” 
― Max McKeownAdaptability: The Art of Winning in an Age of Uncertainty
The very essence of leadership is that you have to have a vision. It’s got to be a vision you articulate clearly and forcefully on every occasion. You can’t blow an uncertain trumpet. —Reverend Theodore Hesburgh
“A leader has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done.”
— Ralph Lauren
“Change is inevitable, progress is not.” 
― Max McKeown, The Truth About Innovation
“A leader's role is to raise people's aspirations for what they can become and to release their energies so they will try to get there.”
— David Gergen
“Nothing stops an organization faster than people who believe that the way you worked yesterday is the best way to work tomorrow.”
— Jon Madonna
“Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.” 
― Max McKeownThe Strategy Book
"Sound strategy starts with having the right goal."
― Michael Porter
"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell."
― Jack Welch